Sunday, December 21, 2014

Points that will help you shortlist the best iPhone app development company



Developing of an iOS app is not an easy job. It is a complex process because of the multiple functionalities like multi-touch screen, virtual keyboard, gyro meter, mapping, and accelerometer.
Many small and large enterprises today are hiring outsourcing companies to develop iPhone app for their business. Knowing that many app development companies that offer development services is important to determine which one can meet your business needs.
Before short listing iPhone apps developmentcompany, you must consider few aspects, which are listed below-
·         Capability & Expertise- The best way to determine the capabilities and experience of mobile app development is by across checking their past projects and portfolio. This will helps you to assess their work quality, creativity, and app developing features.
Thus, prior to assigning your project, verify the track record of the company. Subsequently, this will help you determine whether the organization is capable enough to meet your business specifications.

·         Request client references- Checking reviews of existing clients will help you determine how good the mobile app development company is. If the company has good references from its previous clients, you can get assured of getting quality work. Checking references will help you to determine how good is the company in handling the project.

·         Analyze interpersonal and communication skills-Interpersonal and communication skills are very important for business today. The app development should have excellent communication skills team members that will help you understand your requirements and deliver best possible results. Moreover, thorough understanding of clients’ needs is must in order to deliver optimal results. This is where iphone app development team needs to be good in communication skills.

·         Non-Disclosure Agreement and Quotations-Signing a non-disclosure agreement with the iPhone application development is must. This will protect your business ideas, data, and information from getting leaked.
In addition to this, request for final quotation is important so that after completion of project you can verify the work. Also consider, if any changes are made in the requests made during the development process. This is because when starting with the development of app, developer might not require new few features, which might be added later. Therefore, if you have a written track record of the changes you can easily ask them if any things are not met.
From above points, you must have got an idea what all things are important to consider when selecting an iPhone development company.

Sunday, November 23, 2014

5 Incredible Benefits of an iPhone Business Application



If you are running a business, or company, then it is essential for you to ensure superior market presence. Hence, you must make use of the latest available technology to enhance your brand reputation and enjoy more profits. Smart phones are one of the latest technology blessings and the world has gradually opted for them.
iPhone’s  are considered to be the most popular and reliable smart phones. Having an iPhone business application can change the entire course of your business with numerous benefits it has to offer. Hence, if you find a professional iPhone appdevelopment company for your application, you can certainly enjoy benefits such as below.
1.      Broadening Audience: There are millions of iPhone users all around the globe. Thus, it gives you an opportunity to expand visibility of your business and reach every potential customer in the market. A mobile app enables you to provide your business or product information to users worldwide. Once your customers download your app, your business remains on the screen of their phone all the times.
2.      Customer Convenience: Highly qualified iPhone app developers create applications that run without an internet connection. It is extremely convenient for customers because they can access information about your business, products, and services at any time. It also allows them to use their mobile GPS-navigator to find your business site from their present location. With a mobile application, users can have access to desired information easily and quickly.
3.      Rich Data Gathering: A mobile application for your business lets you receive instant data from your customers with maximum accuracy. It lets you collect data such as internet speed, GPS location, and time of use. You cannot have access to all this information, if use a web browser to explore your services.
4.      Reduce Problem Solving Time: You can certainly gain the loyalty of more customers, if you can reduce the problem solving time. A mobile app for you with real time communication and data availability can help professionals in providing direction to remote field workers. It can considerably minimize the problem resolution time.
5.      Gather Feedback: Your business app also gives you an opportunity to gather feedback and suggestions from existing users. You can surely expect appreciation and recommendation, if they feel that your business values their feedback. Hence, you must use all these suggestions to enhance user experience.
If you still do not get a mobile application for your business, you are surely going to miss out on many lucrative profits.

Monday, November 3, 2014

5 SEO Trends That’s Guarantees More Business in The Near Future


SEO is widely being promoted as dead, these days. However, reality is the other way round! SEO is not dead; instead, it is more sophisticated than ever! 
With the search engine algorithm updates, old link building tactics, poor quality content, and bad design have become factors of penalization for businesses following these in the past years.
Experts of SEO firm have come up with successful strategies that will help shape your business success in the year ahead. Following are few of those SEO trends:
Three SEO pillars honed to drive profit
Three core components of SEO; links, content, and social media are few profit-generating actions put into by experts in 2014.
These all components have a great impact on ranking of a website in Search Engine Results Pages. High quality understandable content focused on audience's needs is to be published. Social media is a medium to reach mass audience and widespread word of mouth of business and lastly, links brings a trustworthy factor amongst audiences.
Content marketing-Top marketing buzzword!
Content marketing has gained immense popularity these days due to the benefits associated with it that is effectively targeting audience, improve results, better performance.
Mobile content optimized sites
With Google's Hummingbird updates, ranking of website on SERP have become harder. This has brought responsive design and mobile content strategy into picture.
With the increasing use of smartphones, need to make site design responsive ensure that site looks good on diverse range of mobile devices. Likewise, mobile content strategy targets mobile users and provide them relevant content that meet their needs.
Build brand instead of building links
Brand building is essential these days, if wanting better SEO results. With the launch of Google Authorship, website containing author profiles are likely performing better search results than before.
Social media to spread good word of mouth
Social media is playing an integral role with SEO. With the strong and effective social media marketing strategies, search rankings likely gets improved of website following this trend.
The aforementioned points make the fact quite clear that there is need go with the pace of changes being made in SEO in order to be ahead from competitors.
So, identifying your company's needs, and focus on the changing aspects that will bring your brand closer to your audience.

Monday, October 6, 2014

SEO mistakes to avoid in 2014



SEO professionals are on their toes since the time Google has been making changes in its algorithm over the past few years.
Following are few of the SEO mistakes to avoid:
Completely focusing on Meta keyword tags
Few years back, Meta keywords tags used to be an effective approach to improve ranking, but not anymore! With the latest updates by Google, search engines are now not just focusing on Meta keywords tags but also on Meta description tags. Thus, emphasize is laid on description tags because it help improve the click-through rates, which eventually impact the ranking of a website on SERP.
Ignoring the importance of social media
Where on one hand, emphasize is laid on content, on the other hand, emphasize is also laid on social media share buttons throughout a website. This helps boost SEO performance of a site because majority of population is linked up with social media sites like Facebook, Twitter and many more. Thus, business ignoring the importance of social media sites has to face hard times in coming future.
Ignore keyword density
Using of relevant keywords throughout the content has always been a great SEO technique to improve website ranking. Despite of the updates being made, still today, it is an important search engine optimization technique. However, the only difference lies with its use because websites those are often repeating keywords or phrases in the content are likely to face Google penalty (because according to recent updates keywords cannot be inserted more than two times). Moreover, emphasize is laid on variety of related words and phrases.
Concentrating only on positing of content
There is no denial about the fact that content has always been the king. But concentrating on too much on text is a mistake that most of the business do. Instead, today, search engines support varied content in form of photographs, infographics, videos, animations, and slide presentations. Moreover, with the increasing use of social media sites and other sites like Pinterest, Slideshare, and Instagram, visual content is given more preference in online marketing trend of 2014.
Duplicating content
Copying of content or for that matter spin content is something that put businesses into the hit list of search engines. They penalize all those sites that are using spin or duplicate content for increasing of ranking. Instead, today, unique, informative and relevant content is preferred that will help user to gain better knowledge about the business product or service.
Publishing minimal content
In traditional SEO services in Manhattan or elsewhere, minimal content of 200 or 300 words used to be posted, but not anymore! Search engines are now emphasizing on positing of 1000 words.

Tuesday, September 16, 2014

Online Reputation Management-All about maintenance of business image!

Internet is a hub of information, which can either be good or bad. Positive information about a business brings revenue.

However, sometimes incorrect or inappropriate thing about some businesses is purposely posted, which does impacts the businesses.

This is where online reputation Management Company in Manhattan or elsewhere proves to be of great help for those companies and individuals who always want to stay in good books of audiences.

Following are few reputation management steps carried out by experts:

Promote positive word-of-mouth

As discussed above internet comprise of good and bad information, which can either turn out to be positive for the brand or negative.

With social media campaign conducted by experts, more of positive feedbacks is expected, which in turn is good for the repute of the brand.

Portray positive story

Good image works in favor of brand. Therefore, positive story needs to be portrayed in front of public, if wanting increase in reputation, which will subsequently increase traffic and sales of business.

Increases positive perception of brand

Positive reviews about the brands product or service is portrayed amongst audiences through social media sites like Twitter, Facebook, LinkedIn and other social media outlets.

From the above points, you must have got an idea how reputation management is of great help to businesses. If, you want your business to earn great benefits of traffic and sales, then you must hire professional reputation Management Company for this. Hiring a professional of this field can do wonders for your business, so look for ones who have good experience.

Sunday, September 14, 2014

The recent development in the world of Apple



Apple has always been talk of the town and the buzz, Apple creates around its products is full of fun, excitement and nervousness. Yes, the word ‘nervousness’ has a special reference and it is because of the reason that as Apple lovers, there is a curiosity to know, what will happen next, which product is going to be out in open.
Talking about the developers, they need to do wholesome tasks to come out with something extraordinary, which is not only the best in the market and also a better version as compared to a previous one. The story doesn’t end here itself; the road doesn’t end here, after the launch of a new version, the developers are again on their toes to provide the best and distinguished model.
In the context below, we are going to talk about the recent developments that have taken place in a iPhone. The exclusivity of iPhone is as same as it was when it was first developed but the features; hardware, display and software have come a long way. As customers, we see this as a mere small change but only a iPhone App DevelopmentCompany can tell you about the efforts go in, while developing the above.
To summarize, few of the points below depict the changes done in the recent years by Apple –
·         Photo Applications –
The photo applications have seen a tremendous transition, from the 3 MP (Mega Pixel) to 8MP (Mega Pixel) resolutions, the photo applications has walk a good distance.
·         Revenue model –
It is good on the part of Apple, to open the gates for developers. If you are in a mind to develop an application, you need to pay for once only. Previously, an individual needs to pay every other time, while developing an application.
·         Long screen –
The iPhone has seen transition in the hardware as well. The screen of the phone has become large, if we compare 4S and 5S; the former has a small screen as compared to the latter one.
Many developments have taken place recently and the most awaited Version 6 of iPhone is going to be out soon. All eyes are on this new phone, when it is going to be launched. The kind of hype Apple has created for its products is remarkable and it pays off well.