In today’s world, businesses grow with the help of Internet. Social Media Marketing (SMM) and Search Engine Optimization (SEO) go hand-to-hand when it comes to taking any business to heights unattained. A like, a comment or sharing of a webpage on Facebook is counted as a vote and it results in determining that page’s quality, which eventually helps that website do well, overall.
In the recent years, SEO has emerged as a prominent part of digital marketing, which is the process of bringing a website in the top-most search results. For instance, there is a website, which is appearing on the first page of search results; more and more visitors would be visiting the website. It will result in more business.
Whereas, the basic idea in Social Media Optimization (SMO) is different from SEO! Here, the Social Media platforms play a key role in driving the traffic. Remember the last time, when you logged into Facebook account, there were many sponsored advertisements and these advertisements tend to attract online users and as a result.
In SEO, keywords play an important role, which brings clarity, focus and transparency which in-turn helps in marketing businesses. However, geographical location also makes an impact on SEO; for instance, a New York based SEO company works with the help of Yelp, Foursquare and Yahoo! local have grown on the pattern of local references.
In SEO, the filtering of traffic is done with the help of specific keywords, in SMO a whole different (targeted) audience is worked upon. Eventually, websites get quality form both of these.
While SEO and SMO target audience in different ways; the ultimate result, which each of these practices are alike. For businesses, traffic is worth as much as gold and these two practices offer exactly that.
If you want to see your sales figures getting better, you need to talk to your service providers to make sure that a combination of social media marketing and search engine optimization is being done for your businesses so that you make the most of every single cent you pay for the digital marketing services.
In the recent years, SEO has emerged as a prominent part of digital marketing, which is the process of bringing a website in the top-most search results. For instance, there is a website, which is appearing on the first page of search results; more and more visitors would be visiting the website. It will result in more business.
Whereas, the basic idea in Social Media Optimization (SMO) is different from SEO! Here, the Social Media platforms play a key role in driving the traffic. Remember the last time, when you logged into Facebook account, there were many sponsored advertisements and these advertisements tend to attract online users and as a result.
In SEO, keywords play an important role, which brings clarity, focus and transparency which in-turn helps in marketing businesses. However, geographical location also makes an impact on SEO; for instance, a New York based SEO company works with the help of Yelp, Foursquare and Yahoo! local have grown on the pattern of local references.
In SEO, the filtering of traffic is done with the help of specific keywords, in SMO a whole different (targeted) audience is worked upon. Eventually, websites get quality form both of these.
While SEO and SMO target audience in different ways; the ultimate result, which each of these practices are alike. For businesses, traffic is worth as much as gold and these two practices offer exactly that.
If you want to see your sales figures getting better, you need to talk to your service providers to make sure that a combination of social media marketing and search engine optimization is being done for your businesses so that you make the most of every single cent you pay for the digital marketing services.
