SEO mistakes to avoid in 2014

SEO professionals are on their toes since the time Google has been making changes in its algorithm over the past few years.

Following are few of the SEO mistakes to avoid:

Completely focusing on Meta keyword tags

Few years back, Meta keywords tags used to be an effective approach to improve ranking, but not anymore! With the latest updates by Google, search engines are now not just focusing on Meta keywords tags but also on Meta description tags. Thus, emphasize is laid on description tags because it help improve the click-through rates, which eventually impact the ranking of a website on SERP.

Ignoring the importance of social media

Where on one hand, emphasize is laid on content, on the other hand, emphasize is also laid on social media share buttons throughout a website. This helps boost SEO performance of a site because majority of population is linked up with social media sites like Facebook, Twitter and many more. Thus, business ignoring the importance of social media sites has to face hard times in coming future.

Ignore keyword density

Using of relevant keywords throughout the content has always been a great SEO technique to improve website ranking. Despite of the updates being made, still today, it is an important search engine optimization technique. However, the only difference lies with its use because websites those are often repeating keywords or phrases in the content are likely to face Google penalty (because according to recent updates keywords cannot be inserted more than two times). Moreover, emphasize is laid on variety of related words and phrases.

Concentrating only on positing of content

There is no denial about the fact that content has always been the king. But concentrating on too much on text is a mistake that most of the business do. Instead, today, search engines support varied content in form of photographs, infographics, videos, animations, and slide presentations. Moreover, with the increasing use of social media sites and other sites like Pinterest, Slideshare, and Instagram, visual content is given more preference in online marketing trend of 2014.

Duplicating content

Copying of content or for that matter spin content is something that put businesses into the hit list of search engines. They penalize all those sites that are using spin or duplicate content for increasing of ranking. Instead, today, unique, informative and relevant content is preferred that will help user to gain better knowledge about the business product or service.

Publishing minimal content

In traditional SEO services in Manhattan or elsewhere, minimal content of 200 or 300 words used to be posted, but not anymore! Search engines are now emphasizing on positing of 1000 words.