Should startups focus on SEO or PPC during initial phase?

Every day countless websites are launched on the internet, and each of those sites indicates that a new startup has joined the game of business.  But the competition is tough and all entrepreneurs realize that the only ladder to reach the top search engine rankings is SEO.

But we know that search engine optimization is a slow process and it remains uncertain how long before it could produce results. That is why startups are often faced with the dilemma whether to focus more on PPC or SEO when they are in the initial phase of business.

The answer to that question is pay per click services. Yes we know that eventually it’s the optimization that will take the limelight and would demand maximum efforts, but during the initial phase, it’s the PPC that will drive instant traffic to the site. After making its presence felt the business can then shift more focus on using optimization technique.

Most of the startups remain in the testing phase for quite some time, and tests need to be quick. SEO is anything but quick, because it is a very slow procedure. Before bringing a new concept to the market, it needs to be tested first for its efficiency and ability to generate revue.

If a startup is testing a concept it can’t afford to wait for the SEO campaign to kick in and begin delivering organic traffic. But with an intelligent devised PPC campaign, it can experiment with the online business idea and turn it off and on whenever required and make the necessary changes, which is not possible with SEO. Startups can do that by hiring companies that offer PPC campaign management programsin Manhattan.

Since launching an unhealthy idea to the market can result in losses, entrepreneurs need to make sure the idea is capable of blooming into a full-fledged business. For that they need to conduct initial market testing by driving instant traffic to the website under consideration. This is where PPC would play its role.

Once the test results have arrived and point at a favorable future scenario, startups can go ahead and pool their money for more intensive marketing and search engine optimization. But before that, more focus should remain on investing on pay per click services.

The bottom line is that if you are thinking of launching a startup, the priority should be given to the pay per click marketing during the initial phase of testing. After that continue to work on SEO and PPC simultaneously as long as the business will continue.