What is the difference between SEO and PPC?

In online world, SEO and PPC are the two most popular and effective techniques of online marketing. They may do the same thing, but they are different in many ways. If you want to select one of these options to gain traffic for your website, then first you need to know what these are. Then you can find PPC or SEOCompany in Manhattan or other cities.

SEO (Search Engine Optimization) is a technique that aims to optimize a website according to search engine guidelines for the sake of getting maximum organic traffic. It boosts your ranking in the results page. Whenever people search a certain keyword in search engines like Google, the get results, for which proper optimization has been done. Most users only look on the first page of results, so it becomes necessary for you to improve your ranking.

PPC (Pay Per Click) is the process to get paid traffic. The best feature of this mode of promotion is that you can get traffic as soon as you set up a campaign. Another great thing about it is that you will be charged only when someone will click on your advertisement.

There are many differences between these two marketing options such as:

·         SEO is an organic option in which the traffic we get for your website is free. In Pay Per Click, no traffic that is generated through this option is free. With every click, we get charged.

·         Another difference between them is the place where they are displayed. PPC advertisements are usually displayed on the top of result page. Sometimes you can also see them on the sidebar. They look different from the other results that are shown in page. In SEO, keyword related websites are displayed in the middle of page and they all look same. The ranking depends on the optimization of your website.

·         They are also different in their potential of bringing traffic. SEO can bring traffic for a long time. Once you get your site properly optimized and do the off-page activities properly, it will provide you good and continuous traffic. With PPC, you may get more results but it also increases the cost. When you stop the advertisement, these clicks will also stop.

·         In Pay Per Click, you get the outcome instantly and you just have to pay for them without working. For getting good ranking in result pages, there is a lot of work that must be done in sites. It also takes some time to get desired effect.

·         In PPC, we do not have to change our website much. However, in the other option, to get higher ranking lots of changes need to be done in website.