Wednesday, April 9, 2014

Facts you might not know about CSS


CSS (cascading style sheets) is developed by W3C. This language is used by designers while creating XHTML or HTML websites. Designers also use it for languages like the XML. It is highly helpful for website creators in obtaining a desired web product.
It first came into usage in the year 1997. The main function of it is to allow the designers to separate the content from format which is why it is capable of altering the design elements and content of a website such as colors, font size, etc. individually. It has become the preferred language for website designing, and creation since the new millennium began and its popularity is increasing every single day.
There are many advantages of using CSS for custom website development in NYC First, it allows the user to take control of more than one document simultaneously. For example, if there is any particular change that has to be introduced across all pages, all it would take is making the change on one page using this language, and the change will be effective across all pages of website. This option saves lot of time because there is no need to work on each individual page separately.
The coding style in CSS is very short and precise and does not involve lengthy lines. Since coding is not lengthy, or complex, it naturally decreases the load time of a page. The file size is reduced due to shorter codes, which does not make the website heavy.
Another benefit is that it improves the ratio between codes to text. When the number of coded lines on a webpage is few, it leads to few coding lines for publishing the content of a page. Resultantly, the ratio between code and text also gets improved.
Usage of cascading style sheets is SEO friendly. The fact that load time of website is minimized, with ideal text to code ratio, works in the favor of improved performance in terms of search results leading to better optimization.
Majority of modern browsers recognize CSS and are compatible with it. Different people use different browsers, which is why making sure that a website is compatible with all of them is crucial to ensure uninterrupted access among users. Therefore using CSS would make sure that the website view among users is not hampered due to compatibility issues.

Tuesday, April 1, 2014

5 factors that control your online reputation


Online reputation management is a way to control how a business appears online. There are various factors that can influence your image over internet. For example, what other people say about your product, services, and brand; what you post regarding your business services greatly influence people’s mind.
If you want to create a competitive edge over your online business competitors, you have to consider building, maintaining, and recovering (In case, if your business has got bad image) your organization’s image.
In these days of technology, everything regarding corporate image is versed by what website visitors see online. People generally use sites like Facebook, Twitter, and Google Plus etc., to take opinion (from people who have already experienced the services of a specific business) or check user reviews before investing money on that business’ product or service. Apart from this, there are some little but important factors that collaboratively control your online reputation. Let’s take a look:
Apart from owning a website, your business’s profile on social networking sites greatly reflects your online reputation. Choose the name for your social profile networking profile carefully. It should be senseless or silly. It is better to choose same name to avoid anything confusing.
Comments on your blog posts, forum, or social networking sites also affect your business image. Some people leave bad comments which might influence other person’s mind to not to go with your services. Some people pick fight dusting discussion about a business’ products and services.
These types of words leave a bad impression on the new visitor of your site. It is important to inform you that comments or user reviews are the web feedback features that a business owner has no control over. Image from such type of comments can be maintained or recovered with the help of online reputation management services in Manhattan.
Search engine rankings greatly effect whether visitors able to come across your link or not. When visitors search for a certain keyword, they prefer to click over site links displayed on the top. No one likes to scroll through the links on third or fourth search result pages. Top rankings of a site leave a good image about your organization.
If your online presentation is lacking these factors, it is the time to consider reputation managements for your online business.