Search engine optimization and online
reputation management are vital techniques of the digital marketing. Almost all
businesses use these techniques to gain more traffic and revenue through their
websites. There are many IT companies that provide both SEO and reputationmanagement services in Manhattan.
However, even after the long use of both
techniques, most people do not understand the difference between the SEO and
ORM. Many business owners take both techniques for same. So, what is the
difference between SEO and ORM? Answer is –
Priorities – Search engine
optimization puts SERP rankings and traffic on its priority. SEO professionals
use variety of tools and tactics to gain the best possible SERP rankings for
website. These professionals work on websites, blogs, and social media
profiles. These tactics include keyword research, link building, Meta tags,
titles, content optimization, and social media marketing.
On the other hand, online reputation
management prioritize brand’s name. It works to polish a business’s image on
internet. ORM professionals also work to repair a damaged or enhance a
company’s image. They use various tools for this purpose.
Effect on
lead generation – Search engine optimization has a direct effect on the lead generation of
a website. It affects traffic through keywords, titles, Meta tags, content,
social media marketing, and link building. More traffic increases the chances
of lead generation, which is a direct effect.
Online reputation management has an
indirect effect on the lead generation. Customers like to purchase products
from a company that has nice reputation in market. Visitors search on internet
for a particular product and choose only those sites that have good feedback. Good
image also encourage visitors to purchase. It is an indirect effect since it is
just an encouragement for visitors.
Content – Search engine
optimization use content optimization to comply with Google’s guidelines and to
get better ranks on SERPs. ORM uses content to increase positive and relevant
information about a brand on internet while pushing negative information down.
Search engine optimization is all
about more and more people see your brand. Online reputation management is all
about more good things people see about your business. However, both SEO and
ORM work together for the benefit of website. Only one is not enough to get
high SERP rankings, increased traffic, and improved lead generation. You
require both techniques to make the most of your business’s site. All the work
on reputation can be shown to visitors via search engine optimization. All the
visitors lured to a website by SEO need a clean image of brand to turn into
leads.
