How is SEO different from reputation management?

Search engine optimization and online reputation management are vital techniques of the digital marketing. Almost all businesses use these techniques to gain more traffic and revenue through their websites. There are many IT companies that provide both SEO and reputationmanagement services in Manhattan.

However, even after the long use of both techniques, most people do not understand the difference between the SEO and ORM. Many business owners take both techniques for same. So, what is the difference between SEO and ORM? Answer is –

Priorities – Search engine optimization puts SERP rankings and traffic on its priority. SEO professionals use variety of tools and tactics to gain the best possible SERP rankings for website. These professionals work on websites, blogs, and social media profiles. These tactics include keyword research, link building, Meta tags, titles, content optimization, and social media marketing.

On the other hand, online reputation management prioritize brand’s name. It works to polish a business’s image on internet. ORM professionals also work to repair a damaged or enhance a company’s image. They use various tools for this purpose.

Effect on lead generation – Search engine optimization has a direct effect on the lead generation of a website. It affects traffic through keywords, titles, Meta tags, content, social media marketing, and link building. More traffic increases the chances of lead generation, which is a direct effect.

Online reputation management has an indirect effect on the lead generation. Customers like to purchase products from a company that has nice reputation in market. Visitors search on internet for a particular product and choose only those sites that have good feedback. Good image also encourage visitors to purchase. It is an indirect effect since it is just an encouragement for visitors.

Content – Search engine optimization use content optimization to comply with Google’s guidelines and to get better ranks on SERPs. ORM uses content to increase positive and relevant information about a brand on internet while pushing negative information down.

Search engine optimization is all about more and more people see your brand. Online reputation management is all about more good things people see about your business. However, both SEO and ORM work together for the benefit of website. Only one is not enough to get high SERP rankings, increased traffic, and improved lead generation. You require both techniques to make the most of your business’s site. All the work on reputation can be shown to visitors via search engine optimization. All the visitors lured to a website by SEO need a clean image of brand to turn into leads.