Sunday, November 23, 2014

5 Incredible Benefits of an iPhone Business Application



If you are running a business, or company, then it is essential for you to ensure superior market presence. Hence, you must make use of the latest available technology to enhance your brand reputation and enjoy more profits. Smart phones are one of the latest technology blessings and the world has gradually opted for them.
iPhone’s  are considered to be the most popular and reliable smart phones. Having an iPhone business application can change the entire course of your business with numerous benefits it has to offer. Hence, if you find a professional iPhone appdevelopment company for your application, you can certainly enjoy benefits such as below.
1.      Broadening Audience: There are millions of iPhone users all around the globe. Thus, it gives you an opportunity to expand visibility of your business and reach every potential customer in the market. A mobile app enables you to provide your business or product information to users worldwide. Once your customers download your app, your business remains on the screen of their phone all the times.
2.      Customer Convenience: Highly qualified iPhone app developers create applications that run without an internet connection. It is extremely convenient for customers because they can access information about your business, products, and services at any time. It also allows them to use their mobile GPS-navigator to find your business site from their present location. With a mobile application, users can have access to desired information easily and quickly.
3.      Rich Data Gathering: A mobile application for your business lets you receive instant data from your customers with maximum accuracy. It lets you collect data such as internet speed, GPS location, and time of use. You cannot have access to all this information, if use a web browser to explore your services.
4.      Reduce Problem Solving Time: You can certainly gain the loyalty of more customers, if you can reduce the problem solving time. A mobile app for you with real time communication and data availability can help professionals in providing direction to remote field workers. It can considerably minimize the problem resolution time.
5.      Gather Feedback: Your business app also gives you an opportunity to gather feedback and suggestions from existing users. You can surely expect appreciation and recommendation, if they feel that your business values their feedback. Hence, you must use all these suggestions to enhance user experience.
If you still do not get a mobile application for your business, you are surely going to miss out on many lucrative profits.

Monday, November 3, 2014

5 SEO Trends That’s Guarantees More Business in The Near Future


SEO is widely being promoted as dead, these days. However, reality is the other way round! SEO is not dead; instead, it is more sophisticated than ever! 
With the search engine algorithm updates, old link building tactics, poor quality content, and bad design have become factors of penalization for businesses following these in the past years.
Experts of SEO firm have come up with successful strategies that will help shape your business success in the year ahead. Following are few of those SEO trends:
Three SEO pillars honed to drive profit
Three core components of SEO; links, content, and social media are few profit-generating actions put into by experts in 2014.
These all components have a great impact on ranking of a website in Search Engine Results Pages. High quality understandable content focused on audience's needs is to be published. Social media is a medium to reach mass audience and widespread word of mouth of business and lastly, links brings a trustworthy factor amongst audiences.
Content marketing-Top marketing buzzword!
Content marketing has gained immense popularity these days due to the benefits associated with it that is effectively targeting audience, improve results, better performance.
Mobile content optimized sites
With Google's Hummingbird updates, ranking of website on SERP have become harder. This has brought responsive design and mobile content strategy into picture.
With the increasing use of smartphones, need to make site design responsive ensure that site looks good on diverse range of mobile devices. Likewise, mobile content strategy targets mobile users and provide them relevant content that meet their needs.
Build brand instead of building links
Brand building is essential these days, if wanting better SEO results. With the launch of Google Authorship, website containing author profiles are likely performing better search results than before.
Social media to spread good word of mouth
Social media is playing an integral role with SEO. With the strong and effective social media marketing strategies, search rankings likely gets improved of website following this trend.
The aforementioned points make the fact quite clear that there is need go with the pace of changes being made in SEO in order to be ahead from competitors.
So, identifying your company's needs, and focus on the changing aspects that will bring your brand closer to your audience.